Branding and Printing
Branding and Printing
A brand that fits the style of your office helps raise recognition and opinion of your practice. The more often people in your town think about your practice, the more likely they are to remember you when they need a dentist.
Business cards, brochures, postcards, rack cards, door hangers, and other print projects that are tied together by a consistent logo and color scheme creates a strong brand for cheap, effective marketing.
Print and web fit together
Potential new patients don’t have only one way they receive information. If they’re at their desk—they use their desktop. Elsewhere, they may use their phone, or receive a business card, referral card, or brochure from a referral source (existing patient, cross promotional business, or referring doctor). Potential patients don’t see the difference between tech and print. Patients use what’s available. Patients just want answers.
Good print gives answers
Our design philosophy is that each patient's needs come first. We identify the questions your patients have, and design tools that answer them. That means helping you plan a suite of print media that fit your patient, and applying the graphic design talent necessary to make that media intuitive and clear.
Request
A Free Print Audit
Give us a shout and let's take a look at your current print products to see where we can save you some money, while possibly building your brand even more! Remember - we NEVER charge a design fee.
Learn More About Dental Marketing
Wordpress is one of the most popular platforms on which to build websites due to its simplicity for the end user to manage after buildout via its content management system (CMS) and the ease of customization due to its open source plugins. Pre-built plugins allow web developers to easily add complex features to websites without taking extra time and effort coding, testing, and re-coding each element a client desires for their site. While pre-built plugins are incredibly convenient, they also create vulnerabilities that dentists should be aware of when they hire a company to build their new website. Late last year a popular plugin that linked websites with social media accounts was found to have a security leak that exposed individual Twitter accounts to hacking . The issue with plugins is that your web developer has no control over their updates and security. All websites and their associated 3rd party applications or plugins should routinely be monitored and scanned for security risks and updated to patch an issues. With 3rd party plugins, these scans and updates aren't guaranteed to happen and can lead to negative events like the social media hack mentioned above or even worse: a website that is hacked and displays content that you don't control. When we build websites, you can rest assured that we code everything by hand and only use standard applications that we have pre-built for use by our website clients, providing a level of security you can depend on. In addition, we provide routine website backups and security scans that keep your website locked down. Our CMS rivals Wordpress for ease of use by end users who have no knowledge of website coding and our multiple management plans give you superb hands-off options when you don't have time to work with a website after hours. If you are interested in upgrading or building a new website, we are excited to chat with you about your goals. Contact us today to get started on your safe and secure dental website!
In June of last year, Google announced its plan to use speed as a ranking factor. Add to that the fact that Google will soon use a mobile-first index and you can see that mobile + speed is very important for success on the web. In addition to the importance Google places on it, speed is important for other reasons too. For example, we know sites that show users content quickly are much more likely to show engagement, conversion and lower bounce rates. We know from DoubleClick that 53% of mobile visits are abandoned if it takes them more than 3 seconds to load. In other words, if you’re running any paid advertising, half of your budget could go out the window because of a slow site. We decided that we want every site built for our customers to have the best possible PageSpeed score. We took on the challenge of ensuring a score of above 90 for every website built by Three Layer Marketing, on all devices. We’ve been working hard on this challenge for the past few months, and we're happy to announce that, when publishing a website with Three Layer Marketing, you will get a great Google PageSpeed score.
We have partnered with Dear Doctor TV to provide a proven patient education and case acceptance tool to our clients at a discounted price. With celebrity interviews, fun facts and professional videos tailored to the services offered in your practice, patients will be entertained while waiting for their appointment time and initiate the conversation with you about starting treatment beyond their routine cleaning and checkup. Click Here to learn more about Dear Doctor TV and to look at a demo of what you can expect in your office. When you're ready to sign up, give us a call at 844.795.1248 to secure our exclusive discount.
